I AM THE CURE is the Susan G. Komen new rallying cry. Intended to urge us to take an active role in our own breast health and remind us that we all play an important part in finding a cure, these are words to live by. I think I won't soon forget them -- because I have a new key chain inscribed with all four of them.

My aunt just participated in the Aspen Race for the Cure, and she sent me all the goodies she picked up at the race. She gave me the Ford Warriors in Pink scarf -- I've always wanted one and can't wait to wear it on October 20 when I run in my local Making Strides Against Breast Cancer event. She also passed on to me a race t-shirt, the sign she wore on her back -- in celebration of my beautiful niece Jacki, it read -- and pink ribbon magnets, sunscreen, a Warriors in Pink temporary tattoo, and all sorts of other little trinkets. The key chain was one of them.

My new key chain features four different sized pink metal circles, each one dangling from the key ring. On each circle, there is one word. From the smallest circle to the largest, the words I -- AM -- THE -- CURE appear. All on their own, these circles are pretty powerful. But there's more. On an insert that came with the key chain is an explanation for each circle.

My brother-in-law just read the post I wrote about his allegiance to the pink breast cancer bracelet -- the one that snapped after three solid years of wear, the one he replaced a day later.

I wrote my previous post in an attempt to give meaning to this perhaps symbolic happening. A breast cancer bracelet breaks -- what could that mean? I took a stab my own interpretation. My thoughts are featured in that post, On broken cancer bracelets. Now, Jack is weighing in with his own twist on the matter. I like his version.

Jack says his bracelet, worn ever since I was diagnosed with breast cancer in November 2004, broke because I am free of cancer. The bracelet is no longer necessary. End of cancer. End of bracelet. End of story.

Riedel Crystal USA has created a special limited edition wine glass with a soft pink stem and a clear bowl. A set of two of the Pink Vinum glasses sell for $50 on the Living Beyond Breast Cancer website.

If you purchase them here right on the LBBC website, 100% of the proceeds will support the educational programs and services for women effected by breast cancer.

As a national education and support organization, LBBC's goal is to improve your quality of life and help you take an active role in your ongoing recovery or management of the disease, regardless of educational background, social support or financial means. They hope the information and support offered on this site brings you comfort, empowers you to ask questions and enables you to make sound choices about health care that will help you manage a breast cancer diagnosis, through treatment and beyond

I like to find meaning in ordinary life events. Like my dreams, for example. The other day, I had a dream about a friend from high school. In my dream, this friend was a doctor at my local hospital, where all my cancer poking and prodding takes place. It makes sense this guy was a doctor -- last I heard from him, he was in medical school. Where he practices medicine, I had no idea. But maybe my dream was a clue. Maybe it was sign this old pal is right here in Gainesville, Florida.

Nope. I did a Google search and he's in Ohio -- right where we graduated from high school and he attended medical school. Not so much meaning in that dream. That's OK. I'm on to my next life interpretation now.

Ever since I was diagnosed with breast cancer my brother-in-law has been wearing a pink bracelet -- the one that says: Share Beauty. Spread Hope. For almost three whole years, the same rubbery band has been hanging from his wrist. Everyone in my family started out with one of these trinkets of support. And every one of us has since abandoned our pink fashion statement -- everyone except for Jack. He has stood firm in his support. I'm not sure he ever took that thing off. What a guy.

The Good Bead company wants you to show your support for the fight against breast cancer with their pink ribbon collection.

Here at The Good Bead we believe supporting the community never looked so good. We are focused on supporting worthy causes by custom creating high-quality, affordable products that engage consumers and raise awareness in the community.

The Good Beads new product Fondangles are quite possibly the most unique line of cell phone straps available. Their unique designs, high quality materials and optional o-ring make will attach to almost any cell phone. The Good Bead will be donating a percentage of sales from Fondangles to the Young Survival Coalition. Fondangles will be available beginning July 9th at Best Buys stores in New York City (Madison Avenue, Union Square, Noho, and 86th & Lexington); Riverside, CA (Tyler Street and Canyon Springs Parkway); Jacksonville, FL; Kennesaw, GA; Douglasville, GA; Atlanta, GA; and Peachtree, GA.

At our sister site Slashfood, we often spotlight gorgeous creations prepared by ourselves and legions of other food bloggers under the category of "food porn" -- a voyeuristic look at the culinary arts.

It didn't escape my attention then, when one of my favorite fellow foodies Béa at La Tartine Gourmande prepared this beautiful pink dish of Quinoa Beet Verrine, designed to help raise breast cancer awareness. She has been gracious enough to allow me to repost it here, and I'm hoping that it inspires you (like it has me) to help spread the word.

On that note, if any of you are gastronomically-inclined and would like to prepare your own "pink food" creation -- anything from pink cream cheese on a bagel to an entire fuchsia dinner -- post it on your blog and send us the link. We will spotlight the entries in a future post in hopes of continuing to raise awareness of breast cancer.

Neenah Paper has joined the fight against breast cancer and partnered with the Susan G. Komen Breast Cancer Foundation to create Soft Pink stationery.

By choosing the Soft Pink stationery from Neenah Paper, businesses and individuals can help to support the fight against breast cancer, as a portion of the purchase proceeds will be donated to the foundation.

Patrick Lynch, Senior Brand Manager for Neenah Paper says "Neenah Paper has the only stationery brand supported by the foundation. Our Soft Pink letterhead sheets are an elegant opportunity to show support of the cause".

Ford has officially unveiled its 2008 Warriors in Pink Mustang. Available in three colors -- black, metallic silver, and performance white -- this breast cancer-inspired car features a pink ribbon and Pony fender badge, pink striping on the rocker panel, and pink stitching on its charcoal leather seats, steering wheel, and floor mats. Only 2,500 of these Mustangs will be built, and the car will be available in the V6 coupe and convertible models.

Ford has given more than $90 million in cash and donations to Susan G. Komen for the Cure over the past 13 years. This Mustang is their latest philanthropic endeavor, and they expect to generate $500,000 in funds for this organization.

Ford says winning the race against breast cancer takes a whole lot of horsepower. And now they are adding more muscle than ever to the fight.

I have been posting over at our sister blog ParentDish for the past year. It has been almost exactly a year since I have posted here at The Cancer Blog, and so I probably need to re-introduce myself. I will be posting here again on a regular basis, and I am happy to be back!

I am not a cancer survivor, but I have lost people close to me who have had cancer, and another friend is having surgery at the Mayo Clinic soon to remove a mass he recently found in his groin area. One of my very dear friends works tirelessly year round in Wisconsin for her Relay team. And, I am a medical editor also.

It is the results of these experiences that gave me pause the other day when, for the first time in over a year, I realized that I needed to order new checks. I was looking at the online company where I bought my checks, and clicked on the link for activism. I didn't know (probably because I never bothered to look before) that you could order Checks for the Cure. Nine percent of the proceeds from purchasing the checks go to the Susan G. Komen Breast Cancer Foundation. In the coming weeks. I will be focusing on the people, like my friend Keri, who work tirelessly to raise money to fight cancer. There are countless ways, besides purchasing checks, in which we can all make a difference. And I'm happy to do my part.

Tom Keilty of San Dimas, California lost his wife Ruth to breast cancer in 2005, 12 years after she was first diagnosed with the disease. From the very first day cancer entered their lives until the very last day of Ruth's life, the Keilty family received hundreds of hand-written notes for Ruth, filled with encouragement and support.

The notes are still arriving, this time for Keilty and his three children. The notes help strengthen this family's faith and help them grieve. The Keiltys are grateful for the trail of mail that has come their way -- and they ask others to consider writing their own their own notes of hope.

It's simple.

Just drop by a local retailer and pick up a special edition PaperMate Pink Ribbon Pen and Pink Pearl City of Hope Eraser. For each item sold through December 31, 2008, PaperMate will make a donation -- up to $200,000 -- to City of Hope for breast cancer research, education, and treatment.

Then sit down and Write for Hope in honor of someone battling breast cancer. Not only will you warm someone's heart, you will also earn the chance to win a $500 donation made in your honor to City of Hope Cancer Center.

Click here to enter.

In the market for something pink? Something soft, cuddly, and awareness raising? Take a look at this baby.

It's a Beanie Baby, another product by TY -- maker of all sorts of handmade collectibles -- and this one is all about breast cancer awareness with its plush pink coat and signature pink ribbon.

Available on Amazon.com for the low, low price of $1.80, this is one hot deal. Grab it while is lasts.

Business is business. Maybe it's about making a difference in the world of consumers but mostly, it's about making money. I get that -- and if I owned my own company and offered some sort of product, surely my goal would be to reap a financial reward. And if I wanted to increase my reward, I guess I would consider new markets, new advertising, and new techniques for hauling in loads of cash.

So I see what's going on with the new Camel No. 9 cigarettes, in their hot-pink fuscia and minty-teal green packages with the slogan Light and Luscious. I understand this brand is targeting female smokers with enticing wording that Camel maker R.J. Reynolds executives say is meant to suggest dressed to the nines, putting on your best. I even get that it's a pretty savvy strategy. But somehow, it all seems so wrong.

In a world where more women die of lung cancer than breast cancer -- by a large margin -- how can anyone, even business people whose sights are set on profits, feel OK with the decision to encourage women to smoke?

Think about these passages that just recently published in a New York Times article:

Wall Street analysts praise the introduction of Camel No. 9, in regular and menthol flavors, as a further step by the R. J. Reynolds, a unit of Reynolds American, toward a new marketing strategy. The goal is to refocus on the biggest, most popular -- and most profitable -- brands, which include Kool as well as Camel.

"What we're about is giving adult smokers a choice," says one executive, "with products we believe are more appealing than existing products." The introduction of Camel No. 9 is part of plans to "focus on products that are 'wow,' " she added, "that add fun and excitement to the category."

Fun and excitement? Believe me, there's nothing fun and exciting about cancer. Now if I could only package that truth and market it to the world. I suspect I'd be a rich woman -- and I don't mean financially.

The York Mints "Designer Series" tins are the ultimate fashion accessory. Celebrity designers Nicky Hilton and Nicole Miller created two fresh new York Mints designer tins exclusively to benefit the Young Survival Coalition (YSC). The intricately designed tins house the latest mint offering from York, featuring a soft mint center surrounded by a layer of dark chocolate and hard-candy shell.

Hilton's tin features a chic black and white design with a muted floral pattern, capturing the essence of her signature style. Miller's tin has a black and cream intricately designed palette following suit of her Spring 2007 collection.

Each tin features the designers' signature and will retail for $25 with 100% of the proceeds benefiting the YSC.

If you like organization and you like pink and you like your purchases to make a worldly difference, the Ampad Breast Cancer Awareness Filing Folder Kit may be just up your alley.

This kit comes complete with 12 letter size pastel pink folders and 12 pastel pink hanging file folders for the on-line price of $15.30, plus shipping. A portion of all profits are donated to the National Breast Cancer Foundation in support of breast cancer research and education.

There are a few household and personal items I like to refresh now and then. I am a big fan of new kitchen and bathroom rugs. They brighten my surroundings and give my rooms a whole new look without the expense of redecorating. I also like new bedding. In fact, just today I retired my flowery burgundy-colored comforter for two new black and white quilts that sit layered on my bed at this very moment. I can't wait to melt into the new fabrics that have rendered my bedroom crisp and clean and fresh.

I also love purses. And if it weren't for the new one I just purchased, I'd be dashing right over to my local Vera Bradley retailer to pick up my very own breast cancer awareness bag in the latest greatest print -- Pink Elephants.

Since 1994, Vera Bradley has raised more than $4 million for breast cancer research. And 10 percent of net proceeds from the sale of Pink Elephant products -- and last year's Hope Toile products -- will be donated to the Vera Bradley Foundation for Breast Cancer.

The next time I'm in the market for a little reinvention, and a little fundraising too, I know exactly what I'll be buying -- pink elephants, in the hipster style with a long strap for across-the-body wear. I love everything about this bag -- especially the message inherent in its design.

As Vera Bradley creators say, "with trunks raised for good luck and hope, these whimsical pachyderms symbolize our passionate efforts to find a cure for breast cancer."